Bnonn spends most of his time writing and teaching, both professionally and in ministry. As well as preaching monthly, he has published over 300 worldview-related articles, and has a professional interest in the science of persuasion (www.biblicalmarketing.org). He co-founded NZ’s apologetics ministry, Thinking Matters, because clear reasoning about the biblical worldview played such a major role in his own conversion from atheism to Christianity. Bnonn feels a particular calling to help equip Christians to better understand, read, and appreciate God’s word. In apologetics, he tries to focus on the 20% of ideas that have 80% of the influence, and is especially interested in how the dominant ideas of worldviews fit together. Bnonn lives in Te Awamutu with his wife and three children, and is a member of Trinity Reformed Baptist Church.